Your wedding dress is likely one of the most special and meaningful garments you’ll ever own. It’s the dress you wore at the start of your love story as a married couple, and a reminder of your special celebration, the moment in time when you said ‘I do’ surrounded by your nearest and dearest. But what happens after the wedding? For many, the dress is carefully stored away, left untouched for years, and that may not be something you want for your picture-perfect gown. That’s where Meg J Gardner Bridal comes in. Offering a refreshing alternative through their Something Reloved service, you can now upcycle your wedding dress and give it a new purpose, without losing its story.
Launched to help brides extend the life of their wedding attire, Something Reloved is a post-wedding service that transforms your gown into something you’ll actually use or pass on. Whether that’s a wearable piece for special occasions, a christening outfit, a keepsake or even lingerie, each bespoke creation is tailored to you and made to last long after you’ve said ‘I do’
At the heart of this service is a simple but important goal of helping people keep what matters while letting go of what doesn’t. Your dress doesn’t have to sit in storage (unless you want it to, of course). It can continue to be a part of your life, adapted to fit your new chapter while still being loved just as much as your wedding day itself. It will bring the memories flooding back each time you wear it or see it for years to come.
Everything starts with a conversation is the motto of their brand, and what better way to start your next post-bridal journey? Meg and her team take time to understand what your dress means to you and what you’d like from its next life. Some clients opt for subtle changes, simplifying a gown so it can be worn again. Others go for a complete remake, commissioning statement pieces, heirlooms, or even artworks that preserve the fabric, details, and sentiment in a new way.
Every garment is worked on in Meg’s Yorkshire atelier, where traditional sewing techniques meet modern design ideas. Craftsmanship is central, nothing is rushed, and no two projects are the same. Whether it’s delicate embroidery, reshaping silhouettes, or creating something completely new, the result is always thoughtful and considered.
Sustainability, of course, is another element of the Something Reloved collection, and we’re definitely here for that! The fashion industry is one of the largest contributors to global waste, and wedding attire, often worn once, is a big part of that. Upcycling your gown not only gives it purpose again but also ensures that something already beautiful doesn’t go to waste. It’s a more responsible choice that doesn’t compromise on sentiment or design.
If your wedding dress is tucked away under the bed and you want to honour and preserve it more uniquely and sustainably, this might be the perfect solution! Whether you want to keep your gown close, pass it on, or wear it again, Something Reloved makes it possible, without compromising what made the dress special in the first place.
Interested in giving your gown a second life? Visit Meg J Gardner Bridal to find out more or get in touch to start the process!
IF YOU LOVED HOW TO UPCYCLE YOUR WEDDING DRESS, SAVE IT FOR LATER!
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