Every wedding business, whatever they are selling, should be creating great content regularly but most are not. This can be writing blogs, making podcast or vlogs; all help with the below but for today we are going to focus on blog writing.
Most know that they should, but most tend to de-prioritise this, choosing to focus all their marketing attention on social media. While social media is great for brand awareness, raising your profile, and reminding potential paying customers that you exist, we believe that you should not be focusing ALL your efforts on these platforms.
Why? Because we have no ownership over them, any network’s algorithms could change (and do change) and in fact, anyone could disappear overnight or become out of favour leaving us with a massive void in our marketing plan.
You own your website and can decide what someone sees when they arrive. Therefore the content that you put up can make all the difference – and here are just 5 reasons why you should be adding content (blogging, podcasting or creating videos) regularly.
BLOGGING HELPS WITH YOUR SEO
We all want to get to the top of Google and the likes for our key search terms don’t we? The easiest way to do that is to create targeted and thought-through content that answers the questions that your clients are searching for. You, therefore, need to be writing blogs to a strategy, and if you do this properly, you will get to the top of the charts much faster than if you didn’t bother.
BLOGGING HELPS YOU GET MORE HITS TO YOUR WEBSITE
More traffic to your website means you get your services in front of more people (Question – how many of you track website hits, bounce rates etc?). These days it is pretty hard to get people to click through from social media to your site as our behaviour is not aligned, preferring to procrastinate and scroll on by so we need to give people a reason to visit. Fresh new, helpful content will do this for you as long as every piece of content is based on something your customer wants and needs. We can help you understand the data in our Power Hours to form a clear plan for the future.
BLOGGING HELPS BUILD TRUST AND LOYALTY
By creating useful blogs regularly, your customer will get to know more about you, such as your company ethos, your knowledge, and skill, and will start to trust you more. Trust leads to loyalty which we all want right? Our customers want to know more about the people behind the brand, they want to feel connections, and they want to know you have ethics and are real – and blogging can really help with this.
BLOGGING SHOWS YOU AS AN EXPERT
Everyone talks about being an expert – some say the expert is over, and some still really want to be one but wherever you stand on this, one thing is true. People buy from people who are genuine and know their stuff. They want to trust you can help them properly, so showing your expertise on a subject in a blog will really help. Writing blogs and sharing your knowledge in easy-to-read form will not only position you as an expert, but it will also help you get press too.
BLOGGING HELPS YOU SELL MORE
What people don’t recognise is that you can make money through blogging. Not just through affiliate schemes and sponsored posts, but just by creating blogs aligned with what you’re selling right now. Creating a Father’s Day post including your product can help you sell more. Creating a post about why you should buy sustainable, will help you sell more of your eco bridal fashion.
Blogging has been a real game-changer for me across all three of my businesses. Creating a blog for my first business, led to writing for magazines, a book deal, TV appearances as well as selling products. Without it, I literally wouldn’t be where I am today.
If you want even one of the above for your wedding business, you simply need to start blogging. We can do this for you of course – have a look at our Wedding Whisperers Blog Bundles which works out at only £50 a blog post.
3 ways we can help you with your wedding business blogging:
- GET OUR FREE BLOGGING GUIDE HERE.
- GET OUR WEDDING BLOG TOOLKIT FOR £49 HERE
- SIGN UP FOR A YEARS WORTH OF BLOGGING
IF YOU FOUND THIS USEFUL THEN WHY NOT PIN IT?